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>Call to Action

著者Christopher Weaver
Nobu Goto
ISBN978-4-87768-339-9 C6037
発行日令和元年9月26日

東洋大学経営学部の指定教科書です。

著者 Christopher Weaver氏より
Call to Action is a writing textbook that helps students improve their persuasive writing skills in a variety of business situations. The textbook features 30 case studies where students learn how to use different advertising APPEALS, persuasive writing TECHNIQUES, and/or copywrite STRUCTURES to convince people to use a particular product or service.

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